A small senior teamwith outsized receipts.
Schnalz.net runs on a simple bet: a small, senior team with the right tools beats a big agency in a slide-heavy meeting room. Two practices — marketing and software — one workshop, run by people who pick up the phone.
The story
Two decades of campaigns. Senior people who own the outcome.
Schnalz.net started in Hong Kong as a hands-on practice and grew into a working studio. The thread through every engagement — from a digital-asset exchange listed on the New York Stock Exchange to a self-published German vocabulary app — is the same: do the work, ship it, learn from the numbers.
Today the focus is where buyers now look first: AI answers. GEO — getting brands cited by ChatGPT, Gemini, Claude and Perplexity — is our flagship service, built on the technical SEO, Google Ads and web engineering we have practised for years.
- We run marketing for ambitious brands across FinTech, e-commerce and events.
- We ship our own iOS and Android apps under the Schnalz Studio label.
- The agency funds the studio. The studio proves the agency knows what shipping feels like.
Selected milestones
The receipts.
A condensed timeline of the projects that shaped the studio. Full case studies on request.
block.one / EOS
Led marketing for one of the fastest blockchains — the largest ICO in history at the time, $4B raised.
Hong Kong FinTech Week
Took Asia's premier FinTech gathering from launch to 45,000+ attendees, 1,000+ speakers and 800+ exhibitors.
Bullish
Launching member. Led marketing strategy from inception through the New York Stock Exchange listing (BLSH), $10B+ raised.
Cristel France
Digital marketing for the French luxury cookware maison across Asia-Pacific markets.
Expansys
Customer acquisition for the London Stock Exchange-listed (EXS) electronics platform — global, multi-channel growth.
Our own apps
DB Transport, Vokabel, Lumina Sudoku, Circles, Candy Cracker and Party Games — six apps, all live on the App Store.
How we operate
Four things we won't compromise on.
If a channel stops working, we say so.
Even if it shrinks our invoice. Especially if it shrinks our invoice.
If we can't measure it, we don't sell it.
Every engagement ships with a KPI. No vanity metrics, no brand-lift theatre.
The work has to ship.
Strategy decks are a means, not the deliverable. Campaigns running beat presentations rehearsed.
Senior people own your account.
You won't be handed to a junior. The person on your kickoff is the person on your quarter-end call.
Certified by Google
Trust, but verify.
Google Partner since 2018 — agency ID 2839403546, currently five-star — with certified specialists across Search, Display, Video, Shopping and App campaigns.
About the studio
Trust questions, plainly answered.
How big is the Schnalz team?
Who runs Schnalz.net?
How long has Schnalz.net been operating?
What kind of clients do you work best with?
Want the
long version?
Book twenty minutes. The history is interesting — what we would do for you is more interesting.