Schnalz.net is built around a simple bet: that a focused operator with the right tools beats a big agency in a slide-heavy meeting room. Two practices, one workshop, both run by people who pick up the phone.
Schnalz.net started in Hong Kong as a one-person practice and grew into a working studio. The thread through every engagement — from a NYSE-listed digital exchange to a self-published German vocab app — is the same: do the work yourself, ship it, learn from the numbers.
Today the studio runs marketing for ambitious brands across FinTech, e-commerce and events, and ships its own iOS & Android apps under the Schnalz Studio label. The agency side funds the studio side. The studio side proves the agency side knows what shipping software actually feels like.
Sole marketer for the world's fastest blockchain. The largest ICO in history at the time — $4B raised. See the case study →
Solo-marketed Asia's premier FinTech gathering from launch to 45,000+ attendees, 1,000+ speakers, 800+ exhibitors. See the case study →
Launching member; led marketing strategy from inception through the historic NYSE listing (NYSE: BLSH), $10B+ in funding. See the case study →
Comprehensive digital marketing for the French luxury cookware brand across Asia-Pacific markets. See the case study →
Customer acquisition for the LSE-listed electronics e-commerce platform — global multi-channel growth. See the case study →
Started shipping our own products: DB Transport for Discovery Bay commuters and Vokabel for German learners. More on the roadmap.
Even if it shrinks our invoice. Especially if it shrinks our invoice.
Every campaign ships with a KPI. No vanity metrics, no "brand lift" theatre.
Strategy decks are a means, not the deliverable. Campaigns running > presentations rehearsed.
You won't be passed to a junior. The person on your kickoff is the person on your end-of-quarter call.
Lean on purpose. The studio operates as a one-person practice with a tight network of trusted specialists (designers, developers, copywriters, video) brought in per project. You always work with the same operator end-to-end — no junior account managers, no offshore handoffs, no team rotations.
Schnalz.net is run by its founder out of Hong Kong. Two decades of marketing experience across blockchain (block.one, EOS), digital exchanges (Bullish, NYSE: BLSH), large-scale events (HK FinTech Week, 45,000+ attendees), and luxury e-commerce (Cristel France, Expansys). The founder also writes the code for the studio's own apps.
Active since 2014 in various forms; current studio identity launched in 2026 to formalize the dual practice (Agency + Studio). Google Partner certified continuously since 2018 (agency ID 2839403546).
Founder-led businesses with a clear KPI, a willingness to be measured, and a budget of at least HK$ 3K/month in ad spend (Tier 1 Starter — async-only at HK$ 2,500/month) — or a fixed-scope build. We're a poor fit for committee-driven decisions, brand-only work without a conversion goal, or anyone looking for a "set-and-forget" agency. Honesty saves both sides time.
Book 20 minutes. The history is interesting; what we'd do for you is more interesting.