Content production · Hong Kong
Content made to publish, not just to please.
Video, copy and design for ads, social and AI answers — produced natively in English and Chinese by the people who run your campaigns.
In short
What is content production?
Content production turns a brand's story into working assets — video, copywriting, design and articles — each made for the channel it will live on: quotable for AI engines, native to each social platform, persuasive on ads and landing pages.
At Schnalz.net the people writing your headlines also manage your ad accounts, so copy starts from real search terms, audiences and conversion data — not guesswork.
- Formats
- Video, copy, design, long-form articles
- Languages
- Native English and Traditional Chinese
- Timeline
- First assets live within a month
- Price
- Scoped per engagement, quoted upfront
- Terms
- No setup fees, no annual contract
Content Production
Content that earns its keep.
The difference is who makes it. Every asset is planned and produced by senior, hands-on people — the same people who run the campaigns the content feeds. When the person writing your headline also manages your ad account, the copy starts from real search terms, audiences and conversion data instead of guesswork. And because we work natively in English and Traditional Chinese, one engagement covers both audiences without a translation pass that flattens the voice.
Good content compounds. One core story becomes quotable answers that ChatGPT, Claude, Gemini and Perplexity can cite, short-form video cut to each platform's format and pacing, and conversion copy tested against click data. Nothing is produced once and forgotten — every asset is made to be reused, measured and improved, so each month of production makes the next one work harder.
What's included
Assets with a job to do.
Six kinds of work, one standard: everything is made to be published, measured and reused.
Brand & short-form video
Concepts, scripts and edits — hero video for your site and vertical cuts paced for Reels, TikTok and Shorts, each sized for its platform.
Conversion copywriting
Ad headlines, landing-page copy and email sequences written from real search terms and click data — then rewritten when the numbers say so.
AI-quotable articles
Long-form pieces and answer blocks structured so ChatGPT, Claude, Gemini and Perplexity can lift them verbatim — the raw material of GEO.
Platform-native social assets
Posts, carousels, captions and stories built to each platform's format and culture — LinkedIn reads like LinkedIn, TikTok moves like TikTok.
Design & brand systems
Key visuals, ad creative, social templates and sales collateral in one consistent system your team can extend without breaking it.
English & Chinese versions
Native English and Traditional Chinese copy written separately, never machine-translated — the same bilingual discipline our own site runs on.
How it works
Brief to published in four weeks.
The same rhythm the whole studio runs on, adapted for production — discovery to live assets inside a month.
- Week 101
Discovery & Content Audit
We audit what you've already published, what competitors ship, and where the gaps are by channel, language and funnel stage. You hear what's worth keeping before we pitch anything new.
- Week 202
Story & Strategy
One core brand narrative, then a channel plan — formats, messaging, cadence and the KPI each asset answers to. Built around your goals, not a generic content calendar.
- Weeks 3–403
Production & Publishing
Copy, design and video move into production. First assets go live within the month — published into real campaigns and measured, not parked in a shared drive.
- Ongoing04
Reporting & Refill
Plain-language monthly reports show what earned attention and what converted. Winning formats get more production; the rest gets cut. The pipeline stays full.
Fit
For brands with more story than bandwidth.
Content production fits founder-led FinTech and web3 companies that need credibility on the record, e-commerce and luxury DTC brands whose product deserves better than stock imagery, SaaS teams feeding a demand engine, and event organizers with a hard date and an empty feed. If you have a strong story and no time to produce it, this is built for you.
- You publish in English and Chinese, and both need to sound native.
- You want content that feeds ads, social and AI answers — not a folder of pretty files.
- You are tired of assets that win compliments but never convert.
- You need a steady publishing cadence, not one heroic campaign a year.
- You want senior people on the work, not a rotating junior content farm.
Pricing
One brief in, one number back.
Content production is scoped per engagement and quoted upfront — send a brief, get a one-page proposal back with a real number before you commit. Most clients run content alongside an ongoing management tier (tiers from HK$ 2,500/month), so new assets ship straight into live campaigns instead of waiting in a drive. No setup fees, no annual contract.
Content Production questions
What people usually ask.
What does your content production service include?
Can you produce content in both English and Chinese?
How is content production priced?
How quickly can the first assets go live?
What makes content AI-quotable?
Do you only produce content for Hong Kong companies?
Related services
Pairs well with.
Social Media
The distribution arm — platform-native assets flow straight into organic calendars and paid amplification.
ExploreAI & GEO
Quotable content is GEO's raw material — structure it well and AI engines start citing you.
ExploreWeb Development
Conversion copy deserves a landing page that loads fast, ranks and converts — we build those too.
ExploreLet's make you
the answer.
Book twenty minutes. We'll tell you honestly where you stand — and whether we're the right people to help.