Content Production Agency Hong Kong

Content Production

Content that earns its keep.

Content production is the discipline of turning a brand's story into working assets — video, copywriting, design and narrative made for the channel they'll live on, not adapted to it afterwards. Schnalz.net is a Hong Kong digital-marketing agency and software studio that produces content to publish, not just to please: structured enough for AI engines to quote, native enough for each social platform, and persuasive enough to carry an ad or a landing page on its own.

The difference is who makes it. Every asset is planned and produced by senior, hands-on people — the same people who run the campaigns the content feeds. When the person writing your headline also manages your ad account, the copy starts from real search terms, audiences and conversion data instead of guesswork. And because we work natively in English and Traditional Chinese, one engagement covers both audiences without a translation pass that flattens the voice.

Good content compounds. One core story becomes quotable answers that ChatGPT, Claude, Gemini and Perplexity can cite, short-form video cut to each platform's format and pacing, and conversion copy tested against click data. Nothing is produced once and forgotten — every asset is made to be reused, measured and improved, so each month of production makes the next one work harder.

What's included

Assets with a job to do.

Six kinds of work, one standard: everything is made to be published, measured and reused.

Brand & short-form video

Concepts, scripts and edits — hero video for your site and vertical cuts paced for Reels, TikTok and Shorts, each sized for its platform.

Conversion copywriting

Ad headlines, landing-page copy and email sequences written from real search terms and click data — then rewritten when the numbers say so.

AI-quotable articles

Long-form pieces and answer blocks structured so ChatGPT, Claude, Gemini and Perplexity can lift them verbatim — the raw material of GEO.

Platform-native social assets

Posts, carousels, captions and stories built to each platform's format and culture — LinkedIn reads like LinkedIn, TikTok moves like TikTok.

Design & brand systems

Key visuals, ad creative, social templates and sales collateral in one consistent system your team can extend without breaking it.

English & Chinese versions

Native English and Traditional Chinese copy written separately, never machine-translated — the same bilingual discipline our own site runs on.

How it works

Brief to published in four weeks.

The same rhythm the whole studio runs on, adapted for production — discovery to live assets inside a month.

01 · Week 1

Discovery & Content Audit

We audit what you've already published, what competitors ship, and where the gaps are by channel, language and funnel stage. You hear what's worth keeping before we pitch anything new.

02 · Week 2

Story & Strategy

One core brand narrative, then a channel plan — formats, messaging, cadence and the KPI each asset answers to. Built around your goals, not a generic content calendar.

03 · Weeks 3–4

Production & Publishing

Copy, design and video move into production. First assets go live within the month — published into real campaigns and measured, not parked in a shared drive.

04 · Ongoing

Reporting & Refill

Plain-language monthly reports show what earned attention and what converted. Winning formats get more production; the rest gets cut. The pipeline stays full.

Fit

For brands with more story than bandwidth.

Content production fits founder-led FinTech and web3 companies that need credibility on the record, e-commerce and luxury DTC brands whose product deserves better than stock imagery, SaaS teams feeding a demand engine, and event organizers with a hard date and an empty feed. If you have a strong story and no time to produce it, this is built for you.

You publish in English and Chinese, and both need to sound native.
You want content that feeds ads, social and AI answers — not a folder of pretty files.
You are tired of assets that win compliments but never convert.
You need a steady publishing cadence, not one heroic campaign a year.
You want senior people on the work, not a rotating junior content farm.

Pricing

One brief in, one number back.

Content production is scoped per engagement and quoted upfront — send a brief, get a one-page proposal back with a real number before you commit. Most clients run content alongside an ongoing management tier (tiers from HK$ 2,500/month), so new assets ship straight into live campaigns instead of waiting in a drive. No setup fees, no annual contract.

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Content Production questions

What people usually ask.

What does your content production service include?

Video, copywriting, design and brand storytelling, planned and produced as one engagement. In practice that means hero and short-form video, ad and landing-page copy, platform-native social assets, long-form articles structured for AI citation, and the design system that holds it all together. Every asset is scoped with a channel, a format and a KPI before production starts.

Can you produce content in both English and Chinese?

Yes — we produce native English and Traditional Chinese content, written separately rather than machine-translated. The team works in English, Cantonese and Mandarin, plus German, and our own site ships in both English and Traditional Chinese. One engagement covers both audiences without hiring a second agency or settling for a translation pass that dulls it.

How is content production priced?

Content production is scoped per engagement and quoted upfront — send a brief and a fixed quote comes back before any work starts. There are no setup fees and no annual contract. Most clients run content alongside ongoing campaign management, where tiers start from HK$ 2,500/month; the content scope is quoted separately, so you always know which number pays for what.

How quickly can the first assets go live?

Within the first month, as a rule. Week one is discovery and a content audit, week two locks the story and channel plan, and production runs through weeks three and four — with the first assets publishing into live campaigns rather than waiting for a grand launch. Ongoing engagements then keep a steady cadence instead of one-off bursts.

What makes content AI-quotable?

AI-quotable content gives language models a self-contained, liftable answer — direct definitions, concrete claims and clean structure instead of vague marketing prose. When ChatGPT, Claude, Gemini or Perplexity answers a question in your category, that structure is what gets cited. We write it in from the first draft, so the same article works for human readers, Google's index and AI answers at once.

Do you only produce content for Hong Kong companies?

No — we're based in Hong Kong and serve clients across Asia Pacific, working worldwide. Local clients get same-time-zone production and platform knowledge for a bilingual market; regional and international clients get the same senior team working in English, Chinese or German. The client list runs from Hong Kong FinTech Week to names like Bullish and Shinsegae.

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Ready when you are

Got a brief? Got a hunch?

Either is enough to start a conversation. We'll tell you within a call whether we're the right fit.

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Made to publish, not just to please.