GA4 & Marketing Analytics Agency Hong Kong

Analytics & Strategy

Measure first. Then decide.

Marketing analytics is the practice of measuring what your marketing actually does: which channels bring revenue, what a customer costs to acquire, and where the next dollar of budget should go. Schnalz.net is a Hong Kong digital-marketing agency and software studio that builds this measurement layer — GA4, Looker Studio, conversion tracking and attribution — and then translates it into plain-language decisions. Google Partner since 2018, with every account run end-to-end by senior, hands-on people.

GA4 (Google Analytics 4) is Google's event-based analytics platform, and it only tells the truth if it is configured properly. A tracking audit checks every event, conversion and data stream against what your business actually sells; an attribution model then shows which touchpoints deserve credit for each sale. We do both — including server-side tagging where ad blockers and browser privacy rules would otherwise erase your data.

The strategy half turns numbers into a plan. Monthly reports say what moved, why it moved, and what to do next — alongside a growth roadmap and a KPI framework tied to revenue, not vanity metrics. And when the data says a channel should be paused, we tell you to stop spending, even when it is our own invoice on the line.

What's included

What the engagement covers.

Six concrete deliverables. Each one built to be used, not admired.

Tracking audit

A line-by-line review of your GA4 property, Tag Manager container and conversion events — with a prioritised fix list you can action or hand to us.

GA4 setup & cleanup

A properly configured property: clean events, defined conversions, filtered internal traffic and sensible data retention. Duplicate and legacy tags removed, not just muted.

Conversion tracking

Every enquiry, purchase and sign-up wired into GA4 and your ad platforms — including server-side tagging where privacy rules and ad blockers eat the data.

Attribution & Looker Studio

One Looker Studio view of spend, revenue and cost per acquisition across every channel — so credit lands on the touchpoints that earned it.

Plain-language monthly reporting

The numbers, the context and one clear recommendation each month — written to be read in ten minutes, not decoded from a dashboard.

Growth roadmap & KPIs

A KPI framework tied to revenue and a quarter-by-quarter roadmap: which channels to scale, which to test and which to stop funding.

How it works

Four weeks to numbers you can trust.

The same rhythm we run every service on, adapted to measurement — audited, planned, built, then reported on for as long as it earns its keep.

01 · Week 1

Discovery & Tracking Audit

We audit your GA4 property, Tag Manager container, conversion events and ad-platform links. You get a written picture of what your data can and cannot currently tell you — before we change anything.

02 · Week 2

Measurement Strategy

A measurement plan built around your business: the KPIs that map to revenue, the events worth tracking, and the attribution model that fits your sales cycle — agreed before anything is rebuilt.

03 · Weeks 3–4

Setup & Validation

We rebuild the tracking: GA4 configuration, conversion events, server-side tagging where the recovered data justifies it, and a Looker Studio dashboard. Every event is tested against real user journeys before we call it done.

04 · Ongoing

Reporting & Roadmap

A short monthly report with one action attached. The growth roadmap updates as the data shows which channels deserve the next dollar.

Fit

Who gets the most from this.

Founder-led FinTech and web3 companies raising on metrics, e-commerce stores juggling ROAS across channels, SaaS teams tracking trials through to revenue, and event marketers who need attendance numbers that survive scrutiny. We work with teams across Hong Kong and Asia Pacific — anywhere the marketing budget is real money and the reporting has to hold up in a board meeting.

You suspect your GA4 numbers are wrong but can't prove it.
You want one report that says what worked, in plain language.
You need attribution that survives a board or investor meeting.
You want the analytics property, and the data in it, to stay yours.
You'd rather hear 'pause that channel' than get a prettier dashboard.

Pricing

Included in every tier. Standalone when you need it.

Conversion setup and plain-language reporting are included in every campaign-management tier — tiers start at HK$ 2,500/month and scale with your ad spend. Standalone tracking audits, GA4 setups and analytics cleanups are quoted as a fixed scope upfront: send a brief, get a one-page proposal back with a real number. No setup fees, no annual contract, and the property and its data stay yours.

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Analytics & Strategy questions

What people usually ask.

Is analytics included in your campaign management, or is it a separate service?

Conversion setup and reporting are included in every campaign-management tier; standalone audits and setups are quoted as a fixed scope upfront. If we run your ads, the measurement comes built in — GA4, conversion events and a monthly plain-language report. If you only need the analytics work — a tracking audit, a GA4 cleanup, an attribution build — send a brief and you will get a one-page proposal back with a real number. No setup fees, no annual contract.

Can you audit and fix an existing GA4 property without taking over our marketing?

Yes — tracking audits and GA4 cleanups are available as standalone, fixed-scope projects. We review every event, conversion and data stream, document what is broken and why, and either hand you the prioritised fix list or implement it ourselves. Your property stays in your own Google account throughout, and the access you grant us can be revoked at any time.

Do we need server-side tracking?

Usually only if a meaningful share of your conversions is being lost to ad blockers, iOS privacy features or short cookie lifetimes. Server-side tagging routes data through a server you control, which recovers much of that loss — but it adds cost and maintenance. We measure the gap during the audit and only recommend it when the recovered data is worth the overhead. Many smaller accounts do fine without it, and we say so.

Does GA4 work for Hong Kong businesses targeting both English and Chinese audiences?

Yes — GA4 handles multilingual sites and cross-border audiences natively; the work is in configuring it so the segments are actually separable in your reports. We set up properties so you can compare English and Chinese traffic, split local visitors from mainland and overseas ones, and report in the currency you bill in. And because we work in English, Cantonese, Mandarin and German, the reporting itself reaches every stakeholder.

What does a monthly report actually look like?

A short, plain-language document: the numbers that moved, why they moved, and one clear recommendation for next month. It covers spend, conversions, cost per acquisition and revenue by channel, with the Looker Studio dashboard behind it if you want to dig deeper. It is written to be read in ten minutes by someone who does not live in GA4 — a founder, a board, a regional manager.

Who owns the analytics accounts and the data?

You do — always. GA4 properties, Tag Manager containers and Looker Studio dashboards are created in, or transferred to, your own Google accounts, and we work through access you can revoke in one click. If we ever part ways, everything keeps running and the history stays with you. The same rule applies to your ad accounts across every service we run.

Related services

Ready when you are

Got a brief? Got a hunch?

Either is enough to start a conversation. We'll tell you within a call whether we're the right fit.

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Data that informs decisions. Not dashboards nobody reads.