GEO & AI SEO Agency Hong Kong

AI & Generative Engine Optimization (GEO)

Search is becoming answers.

Generative Engine Optimization (GEO) is the practice of getting a brand cited in the answers produced by AI engines such as ChatGPT, Claude, Gemini and Perplexity. Where classic SEO earns a position in Google's results, GEO earns a citation in the answer itself — the sentence a buyer actually reads. The tactics overlap: clean structured data, authoritative content, consistent brand mentions. The outcome is different, and increasingly it is the outcome that decides who gets the enquiry.

Schnalz.net runs GEO as its flagship service from Hong Kong: content engineered to be quoted by language models, structured data that machines can parse without guessing, and brand mentions that build authority at the LLM level. The classic technical-SEO foundation is part of every setup, because engines still crawl before they cite. Senior, hands-on people run the whole engagement end-to-end — no junior handoffs, no offshore, no rotations. Google Partner since 2018, five-star, with the same discipline applied to a newer kind of search.

The shift is easy to see in your own behavior: questions that used to end in ten blue links now end in a single answer, and the brands inside that answer win by default. GEO makes being inside it repeatable. We audit how the engines currently describe you, correct what they get wrong at the source, publish the material they need to cite you next time — and then measure the citations, not just the rankings.

What's included

What a GEO setup includes.

Six concrete workstreams, quoted upfront as one fixed scope — from the first audit to the citation report.

AI visibility audit

How ChatGPT, Claude, Gemini and Perplexity describe your brand today: what they cite, what they get wrong, and which competitors they name instead.

Quotable content engineering

Pages rebuilt around direct, self-contained answers — definitions, comparisons and FAQs a language model can lift verbatim and attribute to you.

Structured data & schema

Clean JSON-LD across the site — organization, product, FAQ and article markup — so machines parse your facts instead of guessing at prose.

Technical SEO foundation

The classic groundwork engines still need: crawlability, indexation, Core Web Vitals, internal linking and sitemaps. Models cite what crawlers can read.

Brand mention building

Mentions on the sources language models already trust, building the entity-level authority that decides whose name appears in the answer.

Citation tracking & reporting

Monthly reporting on how often the engines cite you, for which prompts, and what changed — plain language, tied to enquiries not vanity metrics.

How it works

Live by week four.

The same rhythm we run every service on, tuned for engines that answer instead of rank. And if GEO isn't your best next dollar, we say so.

01 · Week 1

Discovery & AI Audit

We ask the engines about you and record what comes back — every claim, citation and omission across all four major engines — then audit the technical SEO underneath. You see the baseline before we touch anything.

02 · Week 2

Strategy Development

A focused GEO playbook: which questions you should own, what content and structured data each needs, which mentions to build first, and the KPIs we will report against. Built around your buyers' prompts, not a generic template.

03 · Weeks 3–4

Execution & Optimization

Quotable content ships, schema goes live, technical fixes land. We monitor how each engine responds and adjust as the citations start to move — no quarterly surprises.

04 · Ongoing

Reporting & Scaling

Clear monthly reports on citations, rankings and enquiries, in plain language. Scale what the models are quoting, fix what they still get wrong, reinvest where it earns.

Fit

For brands buyers ask about.

GEO fits companies whose buyers research before they talk to sales: founder-led FinTech and crypto teams whose category is being defined in AI answers, SaaS products compared in a prompt rather than a spreadsheet, and e-commerce and luxury DTC brands whose next customer asks an assistant what to buy. If a wrong or missing AI answer costs you deals, this is the fix.

You want to be the brand the assistant recommends, not the one it omits.
You rank in Google but never appear in AI answers.
You suspect the engines describe you wrongly — or not at all.
You want the technical SEO handled by the same senior people, not a second vendor.
You want citations measured and reported, not promised.
You keep your accounts, your data and everything we build.

Pricing

A fixed scope, not a leap of faith.

GEO setups and SEO audits are quoted as a fixed scope upfront — send a brief, get a one-page proposal back with the full price before you commit. If we also manage your paid campaigns, ongoing GEO upkeep folds into your existing management tier (tiers start at HK$ 2,500/month, tied to ad spend); on its own, ongoing work is quoted upfront the same way. No setup fees, no annual contract, and you keep every account and asset we touch.

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AI & GEO questions

What people usually ask.

How do you measure GEO results?

We track citations: how often each of the four major AI engines names or quotes your brand across an agreed set of buyer prompts, alongside classic signals — rankings, AI referral traffic and enquiries. You get a monthly report in plain language showing what moved and why. We don't guarantee outcomes — no honest agency can — but we measure them properly, which is rarer than it should be.

How long until GEO shows results?

Technical fixes and structured data can be picked up within weeks; authority signals compound over months. Engines re-crawl quickly, but they weight sources that have earned trust over time, so citations build steadily rather than overnight. The setup itself runs on our standard rhythm — audit in week one, strategy in week two, execution live by week four — and reporting shows movement from the first cycle.

Do I still need traditional SEO if I invest in GEO?

Yes — GEO is built on top of technical SEO, not instead of it. AI engines rely on crawlers and search indexes to find their sources, so a site Google can't read cleanly won't be cited by ChatGPT either. Every GEO setup we run includes the classic foundation — crawlability, structured data, Core Web Vitals, content quality — as one scope with one team, so nothing falls between two vendors.

Does GEO work for Hong Kong and multilingual audiences?

Yes — that's where we run it from. We work in English, Cantonese/Mandarin and German, serving Hong Kong and Asia Pacific, with clients worldwide, so the engines describe you accurately in the languages your customers actually prompt in. Consistent entity information and structured data across languages matter more here than in single-language markets, and they're part of every setup.

How much does a GEO setup cost?

GEO setups and SEO audits are quoted as a fixed scope upfront — send a brief and you get a one-page proposal back with the full price before you commit. There are no setup fees and no annual contract. Ongoing optimization is either folded into your existing campaign-management tier if we already run your ads, or quoted upfront as its own fixed scope — never metered by the hour.

Can you change what AI engines currently say about my brand?

Usually, yes — wrong or outdated AI answers trace back to the sources models lean on: an unclear website, stale third-party pages, missing structured data, a thin entity footprint. We audit what each engine says, trace every claim to its source and correct the record where it's actually written. What nobody can do is edit a model directly — and anyone who claims otherwise is selling something.

Related services

Ready when you are

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Either is enough to start a conversation. We'll tell you within a call whether we're the right fit.

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When AI answers, your brand comes up.