Google Ads Agency Hong Kong

Google Ads (SEM)

Every click, accounted for.

Google Ads (SEM) is paid search advertising: your business appears at the top of Google the moment someone searches for what you sell, and you pay only when they click. Schnalz.net is a Hong Kong digital-marketing agency that runs Google Ads accounts end-to-end — Search, Display, Shopping and Performance Max — and has been a Google Partner since 2018, agency ID 2839403546, currently five-star. Certified specialists cover Search, Display, Video, Shopping and App campaigns, with direct Google rep access for client accounts.

The work that separates an agency fee from a subscription happens weekly: pruning search terms that waste budget, testing ad copy, rebalancing bids and budgets, and reporting it all in plain language you can read in five minutes. Every account is run end-to-end by senior, hands-on people — no junior handoffs, no offshore teams, no rotations. You see what changed, why it changed, and what it did to your cost per lead.

Most engagements start as takeovers of an existing account. We take manager (MCC) access, audit what's already running, and propose a 30-day stabilization plan before changing anything aggressive — no scorched-earth rebuilds. The account and all of its historical data stay yours, from the first day of the engagement to the last. And if we're your first agency rather than your third, the same rhythm applies: we build the account in your name, on your billing, from day one.

What's included

What your fee actually buys.

Six concrete deliverables, every month — not a retainer black box.

Full campaign coverage

Search, Display, Shopping and Performance Max campaigns, structured around your goals and budget — built new or inherited from your existing account.

Weekly optimization

Bids, budgets, search terms, ad copy and audiences reviewed and adjusted every week — not once a quarter when the report is due.

Plain-language reporting

A monthly report that says what changed, what it cost and what it returned — readable without an analytics degree.

Conversion tracking, wired up

GA4 and conversion tracking configured and verified before launch, so every lead, sale and call is attributed to the campaign that earned it.

Google Partner access

Certified specialists across Search, Display, Video, Shopping and App campaigns, plus direct Google rep access when your account needs escalating.

Takeovers, stabilized

Manager (MCC) access, a full audit and a 30-day stabilization plan. Your history stays intact and the account stays yours.

How it works

Live by week four.

The same rhythm every engagement follows, whether we build fresh or take over an account.

01 · Week 1

Discovery & Audit

We audit your existing account — structure, search terms, tracking — or map the market if you're starting fresh, and study what competitors are bidding on. You hear what's already working before we propose anything new.

02 · Week 2

Strategy & Structure

A focused media plan: campaign structure, keyword and audience targets, budget split across Search, Shopping, Display and Performance Max, and the KPIs we'll answer to. Built around your unit economics, not a template.

03 · Weeks 3–4

Launch & Optimization

Campaigns go live — conversion tracking verified first. We monitor daily and optimize weekly: bids, budgets, search terms, ad copy, audiences. Takeovers follow the 30-day stabilization plan instead of a rebuild.

04 · Ongoing

Reporting & Scaling

A monthly report in plain language: what changed, what it cost, what it returned. We scale what earns, kill what doesn't — and if the honest answer is to spend less, we say so.

Fit

Built for teams that watch the numbers.

Google Ads works hardest for businesses with clear economics: founder-led FinTech and web3 companies filling a funnel, e-commerce stores where Shopping and Performance Max earn their keep, SaaS teams buying demand ahead of the sales cycle, and events that need a room full by a fixed date. If you know what a customer is worth, we can bid accordingly.

You want the ad account to stay yours, with all its history.
You have at least HK$ 3,000 a month to spend on ads.
You need senior people on the account, not a rotation of juniors.
You want to know exactly what the fee buys each month.
You're tired of reports you can't read.
You want honest advice, even when it costs us the invoice.

Pricing

Pricing you can check before you call.

Management runs on eight published tiers from HK$ 2,500 per month, scaling with your monthly ad spend. The service fee is separate from your ad budget, which you pay Google directly — and the full tier ladder, with a calculator that matches budget to fee, is on the pricing page. No setup fees, no annual contract.

See full pricing Book a 20-min call

Google Ads questions

What people usually ask.

Why hire a Google Ads agency in Hong Kong rather than overseas?

Because your market has local realities an offshore team misses: bilingual search behavior across English and Chinese, budgets and reporting in HKD, and audiences that span Hong Kong and the wider Asia Pacific. We run accounts in English, Cantonese, Mandarin and German, serve the region daily and work worldwide when your customers do. And you get people in your own time zone, not a ticket queue.

How much does Google Ads management cost?

Management starts at HK$ 2,500 per month and runs across eight published tiers, scaling with your monthly ad spend. The fee is separate from your ad budget — you pay Google directly, so there's no margin hidden in your media spend. The Starter tier expects at least HK$ 3,000 a month in ad spend; below that an agency fee eats the budget, so we'll point you to Google Smart Campaigns and mean it. No setup fees, no annual contract.

How long until my campaigns are live?

A clean account takeover can be live within 14 days; a rebuilt account typically goes live in weeks three and four. Week one is a full audit of your account, tracking and competitors; week two locks the strategy — structure, budgets, KPIs. We verify conversion tracking before spending a dollar, because optimizing against wrong numbers is worse than not optimizing at all. From launch, the account is monitored daily and optimized weekly.

Will you rebuild my existing Google Ads account from scratch?

No — scorched-earth rebuilds are almost never the right call. Your campaign history and conversion data are what Google's bidding algorithms have learned from; wiping them means paying to relearn. A takeover starts with manager (MCC) access and a full audit, then a 30-day stabilization plan before anything aggressive changes. The account and all historical data stay yours throughout — and if we ever part ways, everything stays with you.

What does Google Partner status actually mean for my account?

It means your account is managed by certified specialists with a direct line to Google. We've been a Google Partner since 2018 — agency ID 2839403546, currently five-star — with certifications across Search, Display, Video, Shopping and App campaigns. The practical benefit: when something in your account needs Google's attention, we escalate to a rep instead of joining the support queue.

Do I need Performance Max, or is Search enough?

It depends on what you sell. Search alone is often the right start for lead generation and B2B; e-commerce usually earns more with Shopping and Performance Max running alongside it. We recommend the campaign types your budget can actually feed with data, rather than switching everything on — a spread-thin account optimizes nothing. And if a campaign type stops earning, we tell you and turn it off, even though it shrinks our own scope.

Related services

Ready when you are

Got a brief? Got a hunch?

Either is enough to start a conversation. We'll tell you within a call whether we're the right fit.

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In front of buyers the moment they search.