Programmatic advertising · Hong Kong

Reach at scale, without the waste.

Display, native and retargeting across millions of sites and apps — planned by a senior Hong Kong team and measured on real conversions, not impressions.

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HK$ 2,500Monthly management from
0Setup fees
52Optimizations a year
100%Accounts and data yours

In short

What is programmatic advertising?

Programmatic advertising is the automated buying of digital ad space: display and native placements bought in real time across millions of websites and apps, instead of negotiated with publishers one by one.

Schnalz.net supplies the judgment the automation lacks — which audiences to build, which placements to allow, how often anyone sees an ad — and measures every campaign against sales, sign-ups and enquiries.

Formats
Display, native, video and retargeting
Controls
Brand safety, frequency caps, placement audits
Fee
From HK$2,500 a month, tiered to ad spend
Best after
Search and social are converting reliably
Terms
Month to month, no annual contract

Programmatic Advertising

Automation with adult supervision.

Schnalz.net runs programmatic as a precision instrument, not a firehose. Audiences are built from your data and refined as campaigns learn. Brand-safety controls decide where your ads may appear; frequency caps decide how often; creative rotation decides what people actually see. Every campaign is measured against real conversions — sales, sign-ups, enquiries. The people who plan your Hong Kong campaigns are the ones inside the platforms every week — no junior handoffs, no offshore desk.

We also won't sell it to you before you're ready. Programmatic is the scale layer of a full-funnel program — added when the data says it's time, usually after search and social have proven what converts. If your budget would work harder elsewhere, we say so. That honesty is easy to hold us to: the engagement is month to month, with no annual contract holding anyone here.

What's included

What you actually get.

Concrete deliverables, visible in your account and your reports — not a media plan you need a glossary to read.

Audience building

Segments built from your first-party data and live intent signals, refined every week as the campaigns learn who actually converts.

Display & native campaigns

Placements across millions of websites and apps, planned around your audiences and budgets rather than whatever the exchange wants to sell.

Retargeting with manners

Sequenced ads that bring warm visitors back to finish what they started — frequency-capped so nobody feels followed around the internet.

Brand-safety controls

Category blocks, exclusion lists and regular placement audits, so your brand never appears next to content you'd have to explain.

Creative rotation

Multiple variants live at once, tested against each other; losers cut, winners scaled, fatigue caught before your audience stops noticing.

Conversion-first reporting

Monthly plain-language reports measured against sales, sign-ups and enquiries — real conversions in your analytics, not impression counts in ours.

How it works

Live within four weeks.

The same rhythm we run every channel on — brand-safety and audience setup extend the standard two-week launch to about four.

  1. Week 101

    Discovery & Analysis

    We audit your funnel, your analytics and any past display work, then map where programmatic genuinely adds reach — and where it wouldn't yet. You hear what's working before we suggest anything new.

  2. Week 202

    Strategy Development

    A focused playbook: audiences, formats, placements, brand-safety rules, frequency caps and the KPIs that count as a conversion. Agreed before anything spends.

  3. Weeks 3–403

    Execution & Optimization

    Campaigns go live with conversion tracking wired up first. We monitor daily, rotate creative, prune weak placements and tighten audiences as the data arrives.

  4. Ongoing04

    Reporting & Scaling

    Clear monthly reports in plain language. Budget moves to the audiences and creatives that convert; anything that only generates impressions gets cut.

Fit

For teams with proven demand.

Programmatic suits teams that already know what converts and need more of it: e-commerce brands that have outgrown search volume, founder-led FinTech and SaaS companies building category awareness, luxury DTC brands that care where their ads appear, and event teams that need a city saturated by a date. If that's you, the scale layer is ready.

  • You've maxed out search volume and need net-new reach.
  • You want retargeting that converts without stalking your customers.
  • You care where your ads appear, not just how cheaply.
  • You measure media on conversions, not impression counts.
  • You want the ad account to stay yours.

Pricing

Priced like everything else we run.

Programmatic management runs on our published tiers, from HK$ 2,500 per month, scaling with your monthly ad spend — more spend means more management depth, and the tier adjusts as you grow. No setup fees, no annual contract, and the ad accounts and data stay yours. The full ladder is on our pricing page; a 20-minute call will tell you which tier fits.

No setup feesNo annual contract
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Programmatic questions

What people usually ask.

How is programmatic different from the Display campaigns in Google Ads?
Google's Display Network is one inventory source; programmatic buys across multiple exchanges and thousands of publishers beyond it, with finer control over placements, data and frequency. In practice we often run both: Google Display for simplicity and reach inside an account you already own, programmatic when you need broader inventory, stricter brand-safety rules or deeper audience building. The right split depends on your budget and goals — which is exactly what the discovery week settles.
Does programmatic advertising work for Hong Kong audiences?
Yes. Programmatic reaches local audiences across the regional and international sites and apps they actually use, in English and Chinese. We plan and run the campaigns from here, so language, creative and cultural context are decisions made by people who live in the market — not defaults left to an algorithm. For regional brands, the same setup extends across Asia Pacific without rebuilding from scratch.
How much does programmatic management cost?
Management starts at HK$ 2,500 per month and scales with your monthly ad spend across eight published tiers — the media budget is separate: you pay it to the exchanges directly, and the accounts and data stay yours. No setup fees, no annual contract; the tier adjusts monthly against actual spend. If your budget is too small for programmatic to make sense, we'll tell you that on the call rather than sign you up anyway.
How do you keep my ads off low-quality or unsafe sites?
With layered brand-safety controls: category and content blocks, publisher exclusion lists, and regular manual placement audits on top of the automated filters. Anything questionable is excluded and stays excluded. You can see exactly where your ads ran in every report — and if a placement would embarrass your brand, we cut it before you have to ask.
Isn't programmatic just paying for impressions nobody sees?
Not the way we run it. Every campaign is measured against real conversions — sales, leads, sign-ups — tracked in your own analytics, with frequency caps so budget isn't wasted repeating the same ad to the same person. Impressions and viewability are diagnostics, not results. If the channel isn't producing conversions after a fair test, we say so and move the budget.
When should we add programmatic to our marketing mix?
When the data says it's time — usually once search and social are converting reliably and you need reach beyond what people are already searching for. Programmatic is a scale layer, not a starting point. In the discovery week we look at your funnel and tell you honestly whether it's ready; if it isn't, we'll recommend what to fix first — honest advice, even against our own invoice.

Related services

Pairs well with.

Google Ads

Capture proven search demand first; programmatic extends the reach once the keywords convert.

Explore

Analytics & Strategy

Conversion tracking and attribution that prove which impressions actually turned into revenue.

Explore

Social Media

Paid social and programmatic share audiences and creative — one retargeting pool, twice the touchpoints.

Explore

Let's make you
the answer.

Book twenty minutes. We'll tell you honestly where you stand — and whether we're the right people to help.

Book a 20-min call