Nine services.
One senior team.

From the AI layer that decides what ChatGPT says about you, down to the Swift code your customers tap — every service is run end-to-end by the senior people you meet on the first call.

How we work

Four steps. Then a fifth.

A repeatable rhythm that turns a vague brief into work running by week four.

  1. Week 101

    Discovery & analysis

    We audit your marketing, your site and your competitors, and map the gap. You hear what's working before we suggest anything new.

  2. Week 202

    Strategy

    A focused playbook — channels, budgets, content, KPIs — built around your goals, not a template.

  3. Weeks 3–403

    Execution

    Work goes live. We monitor daily, optimize weekly and surface insights as they happen.

  4. Ongoing04

    Reporting & scaling

    Clear monthly reports. Scale what's working, stop what isn't, reinvest where it earns.

And a fifth, always: if a channel stops earning its budget — even one outside our scope — we tell you.

Service questions

What people usually ask.

What is Generative Engine Optimization (GEO), and how is it different from SEO?
SEO targets Google's search index — getting blue links to rank. GEO targets AI engines like ChatGPT, Claude, Gemini and Perplexity — getting them to cite you when they answer. The tactics overlap (clean structured data, authoritative content, brand mentions) but the outcome differs: a citation in an AI answer, not a position on a results page. Most clients now want both.
Do you guarantee Google rankings or AI citations?
No, and be wary of any agency that does. Search and AI engines are moving targets with hundreds of signals. What we guarantee is the work — technical SEO, structured data, content engineered to be quoted — and honest reporting against agreed KPIs.
Can you take over an existing Google Ads account?
Yes — that's how most engagements start. We take manager (MCC) access, audit the existing structure and propose a 30-day stabilization plan before changing anything aggressive. Your historical data stays intact.
Native or cross-platform — what's the difference?
Native (Swift for iOS, Kotlin for Android) gives the best performance, the deepest OS integration and the best App Store reviews. Cross-platform (Flutter, React Native) reaches both stores from one codebase — faster and cheaper, with some polish traded away. We default to native for consumer apps and recommend cross-platform for internal tools and MVPs.
Do you build apps for clients, or only your own?
Both. Schnalz Studio ships its own apps — DB Transport, Vokabel, Lumina Sudoku, Circles, Candy Cracker and Party Games, all live — and we build native iOS and Android apps for clients on a fixed-scope basis. Client apps stay confidential by default.
What tech stack do you use for websites?
Next.js or Astro for marketing sites, Next.js with a typed backend for web apps, and Shopify or WooCommerce for e-commerce. We avoid no-code platforms for anything mission-critical — you outgrow them within a year.

Got a brief?
Got a hunch?

Either is enough to start. Twenty minutes, and we'll tell you honestly whether we're the right fit.