Organic and paid, pulling in the same direction.
Content strategy, paid amplification and day-to-day community ops across Meta, LinkedIn, TikTok and X — run together by one senior team, for brands that would rather scale what works than post and hope.
Organic learns. Paid scales.
Social media marketing is the discipline of growing a brand on platforms such as Meta, LinkedIn, TikTok and X through three connected jobs: content strategy, paid amplification and day-to-day community operations. Schnalz.net is a Hong Kong digital-marketing agency and software studio that runs all three together, under one senior team — so the posts that earn attention organically become the ads that get budget, and the comments underneath are answered by someone who actually knows the account.
Most agencies split the work — a content team here, a media buyer there, community management outsourced to whoever is online. Organic and paid end up pulling in different directions, and nobody owns the result. We run them as one system: organic tells us which messages resonate, paid puts spend behind what the feed has already validated, and community ops keeps the audience warm between campaigns. Senior, hands-on people run every account end-to-end. No junior handoffs, no offshore, no rotations.
We work from Hong Kong across Asia Pacific and worldwide, in English, Cantonese, Mandarin and German — useful when one campaign has to land in more than one language. Everything is measured against KPIs you agreed to upfront and reported monthly in plain language. And if a platform stops earning its budget, we tell you to stop spending there — even against our own invoice.
What you get, every month.
Six concrete deliverables — not a retainer that disappears into meetings.
Platform content strategy
Editorial themes, formats and a posting calendar for Meta, LinkedIn, TikTok and X — built around what your audience engages with, not what fills a schedule.
Paid amplification
Boosted posts and standalone paid campaigns that put budget behind proven organic winners — audiences, bidding and creative reviewed weekly, scaled when the numbers hold.
Community operations
Daily publishing, comment and message management, and clear escalation rules — replies come from someone who knows your brand, not a script.
Creative and A/B testing
Hooks, formats and ad variants tested against each other on real budgets. Winners get scaled, losers get killed, and the learnings feed next month's calendar.
Tracking and audiences
Pixels and conversion events wired up across platforms and into GA4, with custom and lookalike audiences built from the people who actually buy.
Plain-language reporting
A monthly report that connects spend to outcomes — what worked, what didn't, and what changes next month. Numbers you can read without a glossary.
Four weeks to a running system.
The same rhythm we run every service on — adapted to feeds, ad accounts and comment sections.
Discovery & Analysis
We audit your existing profiles, content and past ad performance, dig into competitors' feeds and map where your audience actually spends its time. You hear what's already working before we suggest anything new.
Strategy Development
A focused social playbook — which platforms deserve budget, content themes and cadence, paid structure, community guidelines and the KPIs we'll be judged on. Built around your goals, not a template.
Execution & Optimization
Content goes live and paid campaigns launch. We publish to the calendar, answer comments daily and move budget weekly toward the posts and audiences that are earning it.
Reporting & Scaling
Clear monthly reports in plain language. Scale the formats that work, retire the ones that don't, and reinvest where it earns — including moving budget off a platform entirely.
For brands people actually follow.
Social works hardest for brands with something to show and a community to keep: e-commerce and luxury DTC brands that live on Instagram and TikTok, founder-led FinTech and web3 companies building credibility on LinkedIn and X, event teams filling rooms, and SaaS firms turning expertise into pipeline. If your audience scrolls before it buys, this is your channel.
- You want organic and paid run by the same people, not two vendors blaming each other.
- You need comments and messages answered by someone who knows the brand.
- You post in English and Chinese and need both done properly.
- You want the ad accounts, audiences and data to stay yours.
- You'd rather scale three formats that work than chase every trend.
Simple fees, published for everyone.
Ongoing social media management runs on our published tiers, from HK$ 2,500 per month, scaling with your monthly ad spend — the fee climbs because the management depth does, never the quality. No setup fees, no annual contract, and the tier adjusts as your budget does. Your ad accounts, audiences and historical data stay yours from day one. Book a 20-min call and we'll match your budget to a tier.
What people usually ask.
Which social media platforms do you manage?
Do you handle both organic content and paid social ads?
Can you run social media in both English and Chinese for Hong Kong audiences?
What does ongoing social media management cost?
Can you take over our existing social accounts and ad accounts?
Do you guarantee follower growth or viral posts?
Pairs well with.
Content Production
Social eats creative fast — the posts, reels and visuals come from the same roof.
Read the guideGoogle Ads
Social builds the demand; Google Ads catches it the moment people search your name.
Read the guideProgrammatic
Retarget the people who engaged on social across the open web, beyond the walled gardens.
Read the guideGot a brief? Got a hunch?
Either is enough to start a conversation. We'll tell you within a call whether we're the right fit.