Web development · Hong Kong
A website that earns its keep.
Marketing sites, e-commerce stores and web apps for Hong Kong businesses — built on Next.js, Astro or Shopify, fast by default and engineered to rank, be cited by AI and convert.
In short
What should a business website do?
A business website has three jobs: be found — in Google and now in AI answers — load fast, and turn visitors into enquiries or sales. Every build we ship is engineered for all three, with structured data, Core Web Vitals and conversion tracking from the first commit.
Schnalz.net builds under the same roof that runs Google Ads and GEO, so what the marketing promises, the site can deliver — and what the site ships, the marketing can measure.
- Stacks
- Next.js, Astro, Shopify, WooCommerce
- Timeline
- Marketing sites typically live in about four weeks
- Price
- Fixed scope: one number before we start
- Built in
- Structured data, GA4, Core Web Vitals tuning
- Languages
- Bilingual English and Chinese builds
Web Development
The marketing and the build, under one roof.
Most companies split the work: a design shop builds the site, a marketing agency inherits it, and the two argue about why nothing converts. Here, the marketing and the build sit under one roof — the same senior, hands-on people who run the Google Ads and GEO campaigns also write the code. What the marketing promises, the build can deliver. What the build ships, the marketing can measure.
That matters more every year, because AI engines now answer questions directly. Generative Engine Optimization (GEO) is the practice of engineering a site so that AI engines like ChatGPT, Claude, Gemini and Perplexity cite it in their answers — clean structured data, fast pages, quotable content. We build it in from the first commit. And we avoid no-code platforms for anything mission-critical: they are convenient until the day you outgrow them, which is usually within a year.
What's included
What a build includes.
Six things every project ships with — scoped in the one-page proposal, delivered in the build.
Marketing sites
Next.js or Astro on Vercel: fast, indexable pages with clean structured data, built to turn organic and paid traffic into enquiries.
E-commerce stores
Shopify or WooCommerce storefronts with product schema, fast checkout paths and conversion tracking wired in before the first order arrives.
Web applications
Next.js plus a typed backend for portals, dashboards and customer-facing tools — real application logic, not a brochure with a login page.
Core Web Vitals tuning
Every page hand-tuned for loading speed, layout stability and responsiveness — the Core Web Vitals Google measures on every single visit.
Search & GEO foundations
Structured data, semantic markup and quotable on-page answers, so search engines index you and AI engines like ChatGPT and Perplexity cite you.
Conversion & tracking
GA4 and conversion tracking configured at launch, with page architecture and calls to action engineered around the enquiry, not the aesthetics.
How it works
Four weeks, one rhythm.
The same cadence we run campaigns on, applied to shipping a website. Plus the honest extra: we tell you when to stop.
- Week 101
Discovery & Analysis
We audit your current site, analytics and competitors, and map where traffic leaks — which pages rank, which convert, which do neither. You see the findings before we propose anything new.
- Week 202
Strategy & Architecture
Sitemap, page architecture, content plan and the stack call — Next.js, Astro or Shopify — plus the KPIs the site will be judged on. Fixed scope, agreed before a line of code is written.
- Weeks 3–403
Build & Launch
Pages, integrations, structured data and tracking, tuned page by page as we build. Marketing sites typically go live inside the month; larger e-commerce and app builds get their own timeline in the proposal.
- Ongoing04
Measure & Iterate
After launch we watch what matters — rankings, speed, conversions — and iterate on what the data says. And if a feature isn't worth building, we say so before you pay for it.
Fit
Who this is for.
This is for founder-led companies that need the website to work as hard as the founders do: FinTech and web3 teams raising rounds, e-commerce brands tired of slow storefronts, SaaS companies whose site is the product's front door, luxury DTC labels where the page is the brand, and event teams that need a site live before the tickets go on sale.
- You want one team accountable for the site and the marketing behind it.
- You need the site to rank and convert, not just look good in a deck.
- You have outgrown the page builder your first site was built on.
- You want a fixed price before the work starts, not an open-ended retainer.
- You need English and Chinese versions without running two separate projects.
Pricing
One number, before we start.
Every build is quoted as a fixed scope before work begins: send a brief, and you get a one-page proposal back with the price, the timeline and exactly what ships. No day rates, no drifting estimates, no setup fees. If you add ongoing marketing after launch, that runs on our published tiers from HK$ 2,500 a month — but the build itself is one number, agreed before we start.
Web Development questions
What people usually ask.
How much does a website cost?
Do you build bilingual English and Chinese websites?
How long does a website take to build?
Why not just use Wix, Squarespace or a page builder?
Will the new site rank on Google and show up in AI answers?
Can the same team run the marketing after launch?
Related services
Pairs well with.
AI & GEO
The site is built to be cited; GEO makes ChatGPT, Gemini and Perplexity actually do it.
ExploreApp Development
When the web app needs a native companion — same studio, Swift and Kotlin in the same hands.
ExploreAnalytics & Strategy
GA4 and conversion tracking that prove what the new site actually earns — decisions, not dashboards.
ExploreLet's make you
the answer.
Book twenty minutes. We'll tell you honestly where you stand — and whether we're the right people to help.