Web Development Company Hong Kong

Web Development

The marketing and the build, under one roof.

A business website has three jobs: rank in search, load fast, and convert visitors into enquiries or sales. Schnalz.net is a Hong Kong web development company and digital-marketing agency that builds marketing sites, e-commerce stores and web applications to do all three — React/Next.js or Astro on Vercel for marketing sites, Next.js with a typed backend for web apps, and Shopify or WooCommerce (WordPress) for e-commerce. Every build is profiled until Core Web Vitals hold, and engineered for conversion and search before the first wireframe.

Most companies split the work: a design shop builds the site, a marketing agency inherits it, and the two argue about why nothing converts. Here, the marketing and the build sit under one roof — the same senior, hands-on people who run the Google Ads and GEO campaigns also write the code. What the marketing promises, the build can deliver. What the build ships, the marketing can measure.

That matters more every year, because AI engines now answer questions directly. Generative Engine Optimization (GEO) is the practice of engineering a site so that AI engines like ChatGPT, Claude, Gemini and Perplexity cite it in their answers — clean structured data, fast pages, quotable content. We build it in from the first commit. And we avoid no-code platforms for anything mission-critical: they are convenient until the day you outgrow them, which is usually within a year.

What's included

What a build includes.

Six things every project ships with — scoped in the one-page proposal, delivered in the build.

Marketing sites

Next.js or Astro on Vercel: fast, indexable pages with clean structured data, built to turn organic and paid traffic into enquiries.

E-commerce stores

Shopify or WooCommerce storefronts with product schema, fast checkout paths and conversion tracking wired in before the first order arrives.

Web applications

Next.js plus a typed backend for portals, dashboards and customer-facing tools — real application logic, not a brochure with a login page.

Core Web Vitals tuning

Every page hand-tuned for loading speed, layout stability and responsiveness — the Core Web Vitals Google measures on every single visit.

Search & GEO foundations

Structured data, semantic markup and quotable on-page answers, so search engines index you and AI engines like ChatGPT and Perplexity cite you.

Conversion & tracking

GA4 and conversion tracking configured at launch, with page architecture and calls to action engineered around the enquiry, not the aesthetics.

How it works

Four weeks, one rhythm.

The same cadence we run campaigns on, applied to shipping a website. Plus the honest extra: we tell you when to stop.

01 · Week 1

Discovery & Analysis

We audit your current site, analytics and competitors, and map where traffic leaks — which pages rank, which convert, which do neither. You see the findings before we propose anything new.

02 · Week 2

Strategy & Architecture

Sitemap, page architecture, content plan and the stack call — Next.js, Astro or Shopify — plus the KPIs the site will be judged on. Fixed scope, agreed before a line of code is written.

03 · Weeks 3–4

Build & Launch

Pages, integrations, structured data and tracking, tuned page by page as we build. Marketing sites typically go live inside the month; larger e-commerce and app builds get their own timeline in the proposal.

04 · Ongoing

Measure & Iterate

After launch we watch what matters — rankings, speed, conversions — and iterate on what the data says. And if a feature isn't worth building, we say so before you pay for it.

Fit

Who this is for.

This is for founder-led companies that need the website to work as hard as the founders do: FinTech and web3 teams raising rounds, e-commerce brands tired of slow storefronts, SaaS companies whose site is the product's front door, luxury DTC labels where the page is the brand, and event teams that need a site live before the tickets go on sale.

You want one team accountable for the site and the marketing behind it.
You need the site to rank and convert, not just look good in a deck.
You have outgrown the page builder your first site was built on.
You want a fixed price before the work starts, not an open-ended retainer.
You need English and Chinese versions without running two separate projects.

Pricing

One number, before we start.

Every build is quoted as a fixed scope before work begins: send a brief, and you get a one-page proposal back with the price, the timeline and exactly what ships. No day rates, no drifting estimates, no setup fees. If you add ongoing marketing after launch, that runs on our published tiers from HK$ 2,500 a month — but the build itself is one number, agreed before we start.

See full pricing Book a 20-min call

Web Development questions

What people usually ask.

How much does a website cost?

Every build is quoted as a fixed scope upfront, so the price depends on what the site has to do — a marketing site, an e-commerce store and a web application are very different projects. Send a brief and you get a one-page proposal back with one number, the timeline and exactly what is included. No setup fees, no open-ended day rates, and the price does not move unless the scope does.

Do you build bilingual English and Chinese websites?

Yes — bilingual builds are standard for the Hong Kong market; our own site ships in English and Traditional Chinese. We build both language versions as first-class pages with their own URLs and structured data, so each can rank on its own.

How long does a website take to build?

Most marketing sites follow our four-week rhythm: discovery in week one, architecture in week two, build and launch in weeks three and four. E-commerce stores and web applications take longer, and the one-page proposal states the timeline for your specific scope before you commit to anything.

Why not just use Wix, Squarespace or a page builder?

Because for anything mission-critical, you outgrow no-code platforms — usually within a year, right when the marketing starts working. Page builders trade control for convenience: you cannot tune Core Web Vitals you do not control, and structured data becomes a workaround instead of a foundation. We build marketing sites on Next.js or Astro, and use Shopify or WooCommerce where e-commerce calls for it — platforms you own and can grow into.

Will the new site rank on Google and show up in AI answers?

It will be engineered for both from day one — but nobody can honestly guarantee a ranking, and you should be wary of anyone who does. What we control, we deliver: Core Web Vitals in the green, clean structured data, semantic markup and content written to be quoted — the foundations Google indexes and AI engines like ChatGPT and Perplexity cite. Rankings follow the work; we just do not promise a position before doing it.

Can the same team run the marketing after launch?

Yes — that is the point of having both under one roof. The senior people who built the site can run the Google Ads, GEO and social campaigns that send it traffic, so nothing gets lost in a handover between a dev shop and an agency. Ongoing ad management runs on eight published tiers tied to monthly ad spend; GEO setups and other project work are quoted as a fixed scope. Either way you keep your ad accounts and historical data.

Related services

Ready when you are

Got a brief? Got a hunch?

Either is enough to start a conversation. We'll tell you within a call whether we're the right fit.

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Not a brochure. A website that earns its keep.