Case study · Hong Kong FinTech Week
45,000 peoplein the room.
Hong Kong FinTech Week grew from its launch into Asia's premier FinTech gathering — 45,000+ attendees, 1,000+ speakers and 800+ exhibitors at record scale. Schnalz led the marketing from the beginning.
An event is a promise you have to sell twice.
- Client
- Hong Kong FinTech Week
- Sector
- FinTech conference
- Role
- Marketing lead from launch
- Outcome
- 45,000+ attendees, 1,000+ speakers, 800+ exhibitors
A conference sells twice: once to the people on stage, and once to everyone in the seats. A first-year event has neither — no famous line-up to attract an audience, no guaranteed audience to attract a line-up. The marketing has to break that loop.
Schnalz led the event's marketing from launch: building the brand, filling the funnel across channels and borders, and compounding each edition's results into the next — the same team owning the story from first announcement to closing keynote, year after year.
The scoreboard: 45,000+ attendees, 1,000+ speakers, 800+ exhibitors — the largest FinTech event in Asia, and a fixture on the global FinTech calendar.
Detailed engagement write-ups are available on request. Ask us about this one
Filling rooms is a
marketing problem.
Conferences, launches, exhibitions — audience acquisition is measurable, and we've done it at record scale. Twenty minutes, and we'll tell you honestly if we can help.