Free tool · Tracking Check

Is your tracking telling the truth?

In about half a minute: whether Google Analytics 4 and the Google Ads tag are installed, whether conversions are set up, whether Consent Mode v2 works, and what starts tracking before a visitor accepts cookies.

  • GA4 and Google Ads
  • Conversions
  • Consent Mode v2
  • Before-consent test
  • Meta, LinkedIn, TikTok

What we check

Eight checks. One honest answer.

We read your page and the scripts it loads, open your Tag Manager and Google tags, then visit the page in a real browser without accepting cookies.

Google Analytics 4

Whether GA4 is installed, and its measurement IDs, or which other analytics tool you use.

Google Ads tag

Whether Google Ads can see your site at all: the tag, in the code or in your Tag Manager.

Conversions

Whether Google Ads conversions are set up, so bidding learns from enquiries and sales.

Consent Mode v2

Whether Google gets the four consent signals it needs for visitors from Europe.

Consent banner

Which banner your site uses, from Cookiebot and OneTrust to one you built yourself.

Before consent

What sends data on a real visit before anyone clicks Accept.

Tag Manager contents

How many tags your container holds: GA4, Ads conversions, remarketing, custom code.

Other pixels

Meta, LinkedIn, TikTok, Microsoft, X and more, and whether they wait for consent.

Why it matters

Bad tracking costs you twice.

Smart bidding learns from what it sees

Google Ads bids for the people who converted before. If conversions are missing or counted twice, it learns the wrong lesson and spends your budget on it.

Visitors who decline still count

With Consent Mode v2, Google models the conversions of visitors who say no. Without it, they simply disappear from your reports.

Tags before consent are a legal risk

Hong Kong has no cookie-banner rule like Europe's, but visitors from the EEA, the UK and Switzerland must be asked first, and Google requires their consent signals for ads.

FAQ

Questions about the Tracking Check.

What is Consent Mode v2, and do I need it?
Consent Mode tells Google whether a visitor accepted cookies, with four signals: ad_storage, analytics_storage, ad_user_data and ad_personalization. Since March 2024, Google has required the two newer signals for visitors from the European Economic Area to keep remarketing and conversion measurement working, and it uses Consent Mode to model the conversions of visitors who decline. If you advertise to Europe, or want complete numbers, you need it.
How do you test what happens before consent?
We load your page in a real Chrome browser, on a simulated phone, without clicking anything. Every request it makes is logged, and we look at what sent data to Google, Meta, LinkedIn and others before a choice was made, and which consent state Google's own requests carried. The browser runs on Google's test servers, so a banner that only appears for some countries may behave differently for your visitors.
Why can't you see my conversions?
We check the page you enter and your Tag Manager. Conversions that fire only on a thank-you page, come from your server, or are imported from GA4 into Google Ads don't show up from the outside. If we find the Google Ads tag but no conversion, check Goals in your Google Ads account, or ask us to.
Does Hong Kong law require a cookie banner?
Hong Kong's privacy law has no cookie-banner rule like Europe's. If your site gets visitors from the EEA, the UK or Switzerland, their rules apply to them, and Google's EU user consent policy requires you to ask them before tracking for ads.
What if my analytics doesn't show up?
We recognise Google Analytics 4 and more than twenty other analytics and ad tools. A tool you built yourself, or tracking that runs on your server, can't be seen from outside, so the check may say none was found.
Is it free, and do you keep my results?
It's free and needs no sign-up. A report is kept for about 15 minutes so that reloading it is instant, then deleted. We keep nothing about you, only an anonymous counter that limits how many checks one connection can run per hour.
Can you fix what it finds?
Yes. Our Setup Fix puts GA4, Google Ads conversions, Consent Mode v2 and your consent banner right in about two weeks, at a fixed price agreed upfront. We're a Google Partner since 2018.

Measured right.
Then spent right.

We fix tracking, consent and conversions in about two weeks, at a fixed price, so every Google Ads dollar learns from real customers.

See the Setup Fix Get a proposalTest your site's speed