- ChatGPT Business Hub lets eligible online businesses verify their website profiles.
- Domain verification requires adding a TXT record to your domain DNS settings.
- Personal identity verification is completed using a government ID through Persona.
- Profile submission does not guarantee higher placement in ChatGPT recommendations.
In this guide
What is ChatGPT Business Hub?
OpenAI introduced the Businesses in ChatGPT feature in beta on 10 November 2026. ChatGPT Business Hub allows online-only businesses, publishers, and local companies to submit and claim business profiles directly inside ChatGPT.
Submitting your website to ChatGPT Business Hub creates a verified business profile draft, confirms domain ownership, and allows ChatGPT to reference your company details in relevant user conversations.
- Feature
- ChatGPT Business Hub (Beta)
- Release Date
- 10 November 2026
- Developer
- OpenAI
- Domain Verification
- DNS TXT Record
- Identity Check
- Government-issued ID via Persona
- Excluded Address Types
- P.O. boxes
Before starting submission, prepare your government-issued ID, business website domain, and access to your DNS settings. You will also need your public business name, legal business name, doing business as (DBA) name, business type, physical and registered legal addresses, and business tax identifier.
How to Submit Your Website to ChatGPT Business Hub
Setting up a website profile in ChatGPT Business Hub takes seven steps inside your ChatGPT account and DNS manager. Search Engine Journal notes that eligible online-only businesses can complete this process directly online.
- Sign in to ChatGPT, open Business Hub, search for your business name, and select the matching entry or choose to create a new profile.
- Select "Through a website" when prompted for how customers interact with your business.
- Copy the provided TXT record type, name, and value from ChatGPT into your domain DNS settings, wait for the update to propagate, and click verify.
- Choose a primary business category from the predefined list and enter an optional business description outlining your services or coverage topics.
- Provide optional contact information including a business email and phone number, then complete policy options for delivery and return terms.
- Review your saved business profile draft in the business overview screen.
- Complete the personal identity verification check via Persona using your phone camera, then submit your legal business details and tax identifier.
ChatGPT Business Hub Setup Tips and Limits
Submitting a website profile requires navigating specific verification nuances and policy fields. Keep these facts and rules in mind during the process.
- Identity checks use Persona: Verification requires scanning a QR code or accessing a secure link on a smartphone camera without downloading an app.
- Tax registration numbers vary: Check which specific tax identifier your country requires before submitting, as the placeholder format may resemble a U.S. EIN.
- Physical locations differ: Creating a new physical store profile may place your submission on a waitlist, while claiming existing U.S. store listings requires SMS or phone verification during business hours.
- Ad offers are optional: The submission overview screen presents options for $500 in ad credits and plan upgrades, but managing an approved profile does not require purchasing ads.
OpenAI explicitly states that claiming or submitting a business profile does not guarantee higher placement or automatic recommendations in ChatGPT user queries.
Frequently asked questions
Can online-only businesses join ChatGPT Business Hub?
How do you verify domain ownership in ChatGPT Business Hub?
What identity verification is required for ChatGPT Business Hub?
Does submitting a site to ChatGPT Business Hub guarantee higher rankings?
Sources: searchenginejournal.com
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