Case study · Playasia
80,000+ products.3× back on every ad dollar.
Playasia is Asia's leading e-commerce store for games, digital codes, gift cards and electronics, selling worldwide. Since April 2023 we have run its Google Ads: Search and Performance Max campaigns across more than 80,000 products, physical and digital, with the US, Europe and Asia as the primary markets. Every dollar spent brings back three or more in sales.
Two kinds of product. One sales engine.
- Client
- Playasia
- Sector
- E-commerce: games, digital codes, gift cards and electronics
- Our role
- Google Ads strategy, build and management
- Since
- April 2023
- Campaigns
- Search and Performance Max
- Catalogue
- 80,000+ products, physical and digital
- Markets
- Worldwide; primary markets US, Europe and Asia
- Results
- 3×+ return on ad spend; ads revenue up 10%+ a year
Playasia's e-commerce store sells two very different kinds of product: physical goods shipped around the world, from games to figures and electronics, and digital codes and gift cards delivered in seconds. Each has its own buyers, margins and moments, and together they make a catalogue of more than 80,000 products that keeps changing as new releases arrive.
Since April 2023 we have run the store's Google Ads end to end. Search campaigns meet buyers who already know what they want. Performance Max takes the whole catalogue to shoppers across Google's channels. Both sell both kinds of product, physical and digital, worldwide, with the US, Europe and Asia as the primary markets.
The result: every dollar Playasia puts into Google Ads brings back three or more in sales, Google Ads drives a substantial share of the business, and the revenue from ads keeps growing year after year.
Alongside the ads, we designed and built two products for Playasia: the Playasia Blog, whose deal and release posts publish themselves, and 1minutecodes, a web app that turns any shop counter into a game-code store.
Playasia's store is at play-asia.com. Visit Playasia
What we run
Google Ads at catalogue scale.
Search
Campaigns that meet buyers who already know what they want.
Performance Max
The whole catalogue in front of shoppers across Google's channels.
80,000+ products
Physical goods, digital codes and gift cards, each with their own buyers, in one account.
Worldwide
The US, Europe and Asia as the primary markets.
3×+ return
Every dollar in Google Ads brings back three or more in sales.
Since April 2023
Run end to end by us, with ads revenue up 10%+ year on year.
Selling thousands
of products online?
Big catalogues, several markets, physical and digital products: we run Google Ads where scale is the whole game. Send a rough brief and get a one-page proposal back.