Case study · Playasia Blog
Deals and release datesthat post themselves.
Playasia is Asia's leading retailer of games, digital codes, gift cards and electronics. We designed and built its new blog at play.asia/blog: game news, weekly PlayStation Store deals and a release calendar for PlayStation, Xbox and Nintendo, in one fast, dark design. The deal and release posts publish themselves, and every page leads to the shop.
Every story ends at the shop.
- Client
- Playasia
- Sector
- Online retail: games, digital codes, gift cards and electronics
- Our role
- Design and build, content engine and shop features
- Platform
- WordPress with a custom theme
- Content engine
- Daily crawl of new releases and PlayStation Store deals; weekly posts published automatically
- Launched
- November 2026
A retailer's blog has two jobs: bring gamers back every week, and send them to the shop when they're ready to buy. We redesigned and rebuilt Playasia's blog around both.
The home page opens on the week's top stories, then the weekly series, the biggest PlayStation Store price drops, a countdown to the most anticipated launch and the latest news. Articles get a clean reading column, pre-order buttons that stand out, and the next story waiting at the end. It's dark, fast and at home on any phone, with Playasia's mascot floating above the footer.
Behind it runs a content engine we built for Playasia. Every day it collects the new releases for PlayStation, Xbox and Nintendo and the current PlayStation Store deals, tracks the price drops and publishes the weekly deal and release posts on its own, artwork included. The PlayStation Store Deals page and the Video Game Release Date Calendar fill themselves from the same data.
Then we turned the tools into a till. On the deals page, readers tap the games they want, and the blog adds up the haul, shows what they save and picks the PlayStation Network gift cards that cover it, which Playasia delivers instantly by email. The calendar does the same for each platform, so a countdown to launch day ends at a gift card or a pre-order.
Years of older posts came along without anyone editing them: buttons, video embeds and layouts from earlier page builders are converted into the new design as each page loads. And every static page got its own search title, description, structured data and share image.
The new Playasia Blog is live. Visit the Playasia Blog
Inside the blog
News, deals and launch days, all leading to the shop.
Four pages, one route: from something worth reading to something worth buying.
What we built
A blog built to sell.
A content engine
Every day it collects new releases and PlayStation Store deals, tracks the price drops and publishes the weekly posts, artwork included.
Deals that sell gift cards
Readers build a haul from the week's deals; the blog totals it and suggests the PSN cards that cover it.
A release calendar
PlayStation, Xbox and Nintendo, most anticipated first, with countdowns that switch to “Out now” on launch day.
Articles that convert
Pre-order buttons, a related read and the next story, in a reading column that works on any phone.
Years of posts, upgraded
Buttons, video embeds and page-builder layouts in older posts are converted as pages load: no post edited by hand.
Ready for search and sharing
Search titles, descriptions, structured data and share images for every static page.
Have a blog that
should be selling?
News, deals, launch dates: content that brings readers back and sends them to your shop. Send a rough brief and get a one-page proposal back with the scope, the timeline and one number.